Archive for August 28th, 2012

August 28, 2012

Apple – please be very careful restructu

Apple – please be very careful restructuring your retail operations. The retail stores are a lot more than a freestanding profit center for the company. They give Apple a live ‘presence and face’ in the community. The store proximity has certainly helped me many times with repairs or grabbing a quick accessory.

Additionally, I think you need to derive a model to track how the retail store influences purchases through online outlets. I believe that the stores create many more Apple ‘converts’ than you realize…